An approach in product line design is presented in which a line of products is selected while accounting for their market potential. In this approach, the product line design selection is viewed as a selection problem with two main stages: design alternative generation and product line design evaluation and selection. The focus of this paper is on the product line design evaluation and selection stage. Issues considered include a large variety of customers’ preferences, market competitions, multiple business goals, uncertainties in several factors that are used for evaluating the design alternatives, and commonality among the alternatives in a product line. Because of the combinatorial nature of the problem, a genetic algorithm is used in the evaluation stage. Product line design selection of a cordless screwdriver is used as a demonstration example. The emphasis in the example is more on the approach and not in the details of the example per se.
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September 2002
Technical Papers
An Approach for Product Line Design Selection Under Uncertainty and Competition
Hui Li, Graduate Research Assistant,
Hui Li, Graduate Research Assistant
Department of Mechanical Engineering, University of Maryland, College Park, MD 20742
Search for other works by this author on:
Shapour Azarm, Professor
Shapour Azarm, Professor
Department of Mechanical Engineering, University of Maryland, College Park, MD 20742
**
Search for other works by this author on:
Hui Li, Graduate Research Assistant
Department of Mechanical Engineering, University of Maryland, College Park, MD 20742
Shapour Azarm, Professor
**
Department of Mechanical Engineering, University of Maryland, College Park, MD 20742
Contributed by the Design Automation Committee for publication in the JOURNAL OF MECHANICAL DESIGN. Manuscript received Dec. 2000. Associate Editor: J. E. Renaud.
J. Mech. Des. Sep 2002, 124(3): 385-392 (8 pages)
Published Online: August 6, 2002
Article history
Received:
December 1, 2000
Online:
August 6, 2002
Citation
Li, H., and Azarm, S. (August 6, 2002). "An Approach for Product Line Design Selection Under Uncertainty and Competition ." ASME. J. Mech. Des. September 2002; 124(3): 385–392. https://doi.org/10.1115/1.1485740
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