...Z. Wang; S. Azarm; P. K. Kannan Market players, such as competing manufacturing firms and retail channels, can significantly influence the demand and profit of a new product. Existing methods in design for market systems use game theoretic models that can maximize a firm’s profit with respect...

... interactions, and cost. Based on their innovation award citations, the products are analyzed with respect to the set of characteristics, and results are tabulated. Several award-winning products are also compared with competitive products on the shelves of major retail stores. On average, award-winning...

...N. A. Williams; S. Azarm; P. K. Kannan One prevalent approach to increase both retailer and manufacturer revenues are to improve the attractiveness of a product offering by bundling related product categories together for one price. To be most effective, bundled products should be developed...

...Ching-Shin Norman Shiau; Jeremy J. Michalek We examine how profit-maximizing designs are influenced by two structural aspects of market systems: (1) the structure of manufacturer-retailer interactions and (2) the structure of heterogeneity in consumer preference modeling. We first model firms...

... of the issue is the fact that channel dominating retailers, like Wal-Mart, have the ability to unilaterally control manufacturer’s design decisions as gatekeepers to the consumers or market. In this paper, we propose a new methodology that accounts for this power asymmetry. A chance constrained optimization...