This review emphasizes on the importance of communication between business performing parties. According to a survey, many business owners who work with mainland Chinese suppliers report that consistent quality is their biggest challenge. The biggest challenge in doing business in China is quality, reliability, and delivery. The survey shows that though the cost is quite low, but that is part of the problem. Companies are constantly being disappointed by their Chinese suppliers because they are taking shortcuts that have not been approved to save money. This has resulted in product yield loss and reliability problems. According to an application engineer, most Westerners think that most Asians speak English, which is a big misunderstanding. The person who works in overseas marketing does, but the engineers and quality control people do not. Westerners make their presentations, unaware they are not being understood 100%. Asians have a lot of ideas, but it is hard to explain over the language barrier.

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